How to make the most of hashtags

How to make the most of hashtags

There was a time when social media platforms were hashtag-free. But the reality in today’s online world is that hashtags are one of the most prominent tools used in social media. And with more businesses than ever engaging in social media to stay competitive, let’s take a look at how different social media sites make use of hashtags, and how you can use them to the advantage of your business.

Finally, a social media strategy that works

Finally, a social media strategy that works

You’ve been waffling around on social media for months, hoping to get that increased spike in business you’ve heard rumors about. But after storming out of the gates, signing up for Twitter, Instagram, Linkedin and others, you’ve seen little by way of results – and have less than a few hundred social media followers to show for it.

Social media for business development

Social media for business development

Regardless of the industry in which you operate, it’s undeniable that social media has become an essential platform for many businesses of all sizes to easily engage and interact with customers and potential customers, as well as boost visibility. But there’s more to social media than market reach and penetration and it can prove to be a powerful tool for driving dynamic business development too.

Getting social media content shared

Getting social media content shared

Measuring the overall success of a marketing campaign is often dependent on a number of metrics. When it comes to measuring the success of your social media campaigns, the most common metric employed is the number of shares. Companies who post content online often find it difficult to get their content shared through.

10 tips to get more out of Twitter

10 tips to get more out of Twitter

You’ve heard it before, and will hear it again: In order to have an effective social media presence you need to be active on more than one network. Many businesses realize this fact and are active on networks such as Twitter. The problem with Twitter, however, is that it can be difficult to master.