Why website engagement is a crucial metric

When it comes to website analytics, traffic isn’t everything. Engagement with your site content is a better indicator that visitors to your website convert into customers. Here’s how to track your engagement metric using Google Analytics. How do you measure engagement? Just because a page receives a large amount of traffic doesn’t mean it has […]

Google puts a premium in mobile searching

When it comes to business-related searches, Google is second to none. But despite being the industry leader in search engines, this powerhouse is never complacent. Recently, it made changes to its search feature and became mobile-first. If you’re wondering what this strategy could mean for you and your business, read on. Google search works by […]

Gmail’s proactive anti-phishing enhancements

To this day, cybercriminals still have an old reliable weapon in their arsenal — email. With it, criminals can fool recipients into revealing personal information or clicking on a malware-ridden attachment. This kind of scam is called phishing, and it continues to persist because many people still fall for it. To protect email users from […]

4 Useful Google apps you didn’t know you needed

Facebook, Instagram, Gmail, Google Maps, and YouTube are applications that most smartphone owners know by heart. These cross-platform apps are so popular that they tend to bury other more use within the app store. Moving away from the “Most Downloaded Apps” section will reveal plenty of helpful apps you probably didn’t know you needed, such […]

PDF management features in Google’s productivity suite

For many business users today, PDFs are indispensable to the day-to-day grind — contracts, eBooks, and marketing collateral in PDF format are just of the files that businesses handle on a daily basis. But did you know that Google has made it easier for business users to manage PDFs in Google Drive, as well as […]

What you need to know about Google Posts

A Google Post is content that promotes your business’ services, announcements, offers, events, product updates, or any content for free. This tool provides many promising benefits for your business. Here’s what you need to know. What they can do Google Posts allow users to communicate directly in the search results. This differs from the Knowledge […]