Twitter tips to boost your business

Without a doubt, social media marketing is one of the most powerful methods your business can employ to reach a wider audience. When we think of social media marketing, our thoughts immediately turn to Facebook. Yet Twitter has also become an influential tool used by numerous businesses. As a small business owner, you should consider […]

Facebook marketing mistakes to avoid

Over the last few years, the number of Facebook users has been growing at an astounding pace, and many businesses are advertising on the platform to better reach and target their audiences. Yet plenty of Facebook advertisers have been burned by low engagement, high costs, and negative feedback from followers. To avoid these issues, you […]

Avoid online word wars with these reminders

Social media management for businesses can be boiled down to two simple sentences: The internet is full of trolls. Don’t feed the trolls. Read on to find out more about social media gaffes that you will want to avoid, especially when dealing with negative comments on your business posts. Online reputation management mistakes As long […]

Boost your marketing and promotion with social media

Marketing and promotion has evolved greatly through the years, especially in the era of social media. Social media is proving to be the present and future of marketing, and with the following tools, your business can harness its full potential. Having great content on your site is the magnet that attracts visitors. However, when there […]

Instagram audience: Turn them into customers

Did you know that your followers on Instagram are a goldmine for potential sales? But posting photos with a few filters is not enough to do the job. Turning your Instagram followers into buyers needs more than just a bunch of pretty images; it demands some marketing strategies to engage your followers and attract potential […]

Keep your business alive with BCP

Power outages, disasters, and other disruptions are inevitable. Thousands of businesses around the globe are affected by them every year, with lost profits ranging into the millions, if not billions. So how can your business protect itself and stay open when the unexpected strikes? Here is a standard business continuity plan (BCP) your company can […]